Strategy & Objectives

Strategy & Objectives

Strategy for sustainable development

Liseberg’s strategy for sustainable development focuses on offering sustainable experiences from a broad perspective – environmentally, socially, and economically. By building a responsible sustainability culture rooted in pride and engagement among our managers and employees, we aim to create a sustainable transformation for the entire organisation and inspire industry colleagues worldwide to undertake the same journey, while simultaneously strengthening Liseberg’s brand as one of the most sustainable destinations in Sweden.

Initiatives and objectives

During budget and operational planning, management decides on future priorities. Currently, our focus is on further integrating sustainability into Liseberg's governance model, expanding ISO certification to include Liseberg Grand Curiosa Hotel, continuing the programme for sustainability ambassadors, and other efforts to strengthen the sustainability culture. Additionally, we are focusing on the following areas:

Safe, Secure & Inclusive Environment: Initiatives that contribute to increased safety, security, accessibility, and diversity for both guests and employees.

Climate & Energy: Measures that reduce our climate footprint and energy consumption.

Circularity: Initiatives that promote circular solutions where waste does not occur.